Emotive imagery
Photographic or illustrative imagery sets the mood as quickly as the name and tone.

Stark, bright photography may invoke a harsh outlook whereas cartoon illustrations would invoke a more relaxed approach.

Nickelodeon imagery is the product they broadcast, their emotive imagery are the cartoons they broadcast whereas the Financial Times utilises very slick and no nonsense showing the seriousness of the business world which it encapsulates.

Brand harmony occurs when the core values, name, tone and emotive imagery combine to create powerful effective and enduring business messaging.

We create all of this whislt still adherring to our principles.