Warm or cold...

Friendly or inviting...

A colour says so much. Wether it be the primary colour pallete or the often overlooked secondary pallete, the colours can change the imagery so beautifully and create emotion. This often overlooked device is intrinsic.

A literature suite can be colour coded or you can be seen as eco friendly by using respected values.

Colour theory is fact and our experiences change our perception and the meaning of colour.

With these basics now covered, we have to decide upon visual imagery.