Core Values
When the core values are identified, the naming process can start.

The core values are the very essence of the brand:
how does your company want to be portrayed ?
What is the message that your company wants to send ?

The name
The name of the company or product can say the many things. It can create an emotional response triggering an instant decision.

The naming structure itself is a difficult process. This is because many names have already been used and are protected by law.