|
Audience and Contestant
Recruitment
If you’re looking for contestants, audiences or guests, one of the best
ways to recruit is by using automated telephone lines. However, you need to
be prepared for a real rush of calls and your in-house system may not be able
to handle it. That’s where Broadsystem can help. We built a bespoke network
of with over 4,000 automated response lines for ‘Who Wants to be a Millionaire’.
Calls to this mass-capacity platform exceeded three million over the four weeks
of Series 1. This level of call traffic ranks as one of the highest direct
response events in history.
TV programmes which use our telephone
recruitment lines include: Who Wants to be a Millionaire
(Celador), ITV’s The People Versus (Celador), Sixth Sense
(Living TV)
 |
|
|
| |
“Three
million hopeful contestants called the show during
the first month of series 1. We could never have achieved
such success without Broadsystem.”
Bruce van den Bergh, Director of Interactive Media, Celador Int.
|
|
|
|
|
|
 |
|
|
|
