'Maritz has not only opened the doors to a challenging new sector, they've also ensured an unprecedented level of support for the top of the range consumer strategy right throughout the Premier Centre network.' Andrew Luck Commercial Operations Director, Renault UK       Renault sought to re-enter the executive car sector with three ‘top of the range’ models through 2002. Historically, Renault's sales success had centred on small and family cars. Our task was to enrol, inspire, train and help Renault dealers to develop their operations and staff to welcome these demanding cash rich, time poor executive buyers. To unveil the opportunity to the network, Maritz staged a major interactive event at the National Exhibition Centre. Our wide - ranging strategic support programme included: defining and communicating the new customer experience, training dealer staff and recruiting and managing the new field-based Brand Development Managers.