We intend to raise funds from cash investments by private individuals together with ISA, SIPP and Occupational pension fund investors.

The funds will be raised by the creation of a 7.5% secured 3 year debenture loan stock. It is intended that the debentures will be quoted initially on the GXG MTF stock market and then move to the GXG Regulated market on the issue of a full prospectus.

The ordinary shares which are majority owned by its founders and partners will be quoted on the GXG MTF market Our strategy is to lend to other lenders which help businesses and individuals that, for whatever reason, find it difficult to raise loan finance through more traditional means.

The nature of the loans means that they would be classified as higher than normal risk and as such will generate a higher rate of return. Just Loans will generally seek a return of 12-15% on its loans.

Just Loans will lend to lenders who have excellent propositions where they have high levels of relevant industry experience and knowledge.

An example of this is that an agreement has been reached with an alternative personal loan company whose objective is to help individuals move away from the so called "payday loan" into a more structured longer term loan that will help the borrower to deal with their problems and escape from their hand to mouth existence.

The directors of this alternative loan company have considerable experience of the short term personal loan business and with the additional capital available to them through the involvement of Just Loans will invest in state of the art software and systems which will ensure that defaults are minimised. Our loans to this company will be secured over the loan book comprising a substantial number of relatively small personal loans.

There is a growing market in bridging loans and the directors know a number of companies who operate in this arena. Some of these companies are well managed and have an in depth knowledge of this marketplace but their own growth is constrained by a lack of finance. Just loans will seek to enter this market through providing one or more of these bridging loan companies with additional loan capital and by taking an appropriate equity stake.

Lending to existing lenders or forming joint venture companies with people who have extensive knowledge and experience in various specialist lending businesses is the principal aim of Just Loans. We believe that there is an enormous demand for the different forms of lending to help businesses and individuals who are finding it difficult to obtain finance.

Each aspect of lending such as personal loans, bridging and finance, leasing, invoice factoring, trade finance, mezzanine financing of construction projects, and legal fees financing are all specialist areas requiring in depth knowledge.

The directors of Just Loans recognise that they do not have the specialist knowledge in all the areas and will therefore work with existing businesses or management teams that do.

Through our extensive networks of experienced professionals we will, if we think it necessary, introduce additional management and technical expertise in order to provide on-going support to help drive organic and acquisitive growth. This introduction of additional management and technical expertise will extend down to the ultimate borrowing company. We will expect our intermediary lenders to be providing this type of support to their borrowers but we will seek to enhance that support by our own involvement when appropriate.

It has often been said that the law is on the side of the deepest pockets and there is a great deal of truth to that saying when people cannot afford to finance the cost of pursuing a perfectly valid claim. Solicitors practices themselves, like most businesses today, are under increasing cash flow pressures and can rarely afford to pursue a case often for a number of years, without receiving payments on account. Just Loans will seek to help meet this demand either by financing an existing business specialising in this activity or by forming a business in joint venture with individuals with extensive experience in the area. The business could offer support either to the individual or to the solicitor practice so that cases with merit can proceed to a just conclusion.

Bridging finance, leasing, invoice factoring, trade finance, mezzanine financing of construction projects are all areas that Just Loans has identified as opportunities that require additional capacity. We will look for opportunities to become involved in these markets, all of which are capable of generating returns in line with our business model. In addition to the specialist lending companies Just Loans is interested in working with or helping to form a general lender which will offer short term loans to help smooth the peaks and troughs of cash flow. Through the general lender we will look to financially support companies through providing flexible loans combined with equity investment where appropriate. Our target companies would be those valued between £1 million and £50million.

The Just loans team's historical track record includes approximately 100 loans and investments. The amount that we would be likely to invest and/or loan would generally be in the range of £100,000 to £5M. Through the general lender, Just Loans will be prepared to provide small business loans that banks are currently reluctant to provide unless covered by personal guarantees backed by physical assets. We will look to the general lender to make equity investments alongside most but not necessarily all of such commercial loans.

Whether in respect of the intermediate lender or the ultimate borrower we will look for outstanding businesses with the highest quality of management to lend money to and to invest equity into. Our target businesses must each have a clear path to achieve established market positions and have significant growth potential.

The Just Loans executive team has been strategically formed so that it can add value to the companies in which we lend and invest into.

Unlike many corporate lenders, we are not a group of financiers or business school colleagues with similar backgrounds, but rather a group of experienced business builders that combine expertise in finance, operations, marketing, sales, product development to go along with traditional general commercial and business expertise.

We actively share our skills and experience with our partner portfolio companies to support them as one pillar of an integrated team collectively striving to build great businesses. Practically, this means we align our skill sets with distinct needs of our companies so that we partner on projects and key initiatives that make a difference. This will take the form of a post-investment 100 Day Plan that aligns our skills with the key needs of the company so that we accelerate the effective deployment of our capital.

Unlike some lending and investment firms that have partners pursuing their own deals separately, the Just Loans team is a true partnership, and not just in rhetoric. While we do have sector and functional specialists, our entire team sits on the lending and investment committee and unanimous support is required to invest in a lending company or specific specialised lending area. As a result, our portfolio lenders have access to and the support of the entire Just Loans team, not just one individual.

The Just Loans team is comprised of professionals who have been very successful and have extensive and mutually complimentary networks with leading executives and companies in the sectors in which we invest, and we unlock this network of people to assist our portfolio companies.

Finally, and perhaps most importantly, our culture is one that values teamwork, integrity and collaboration, which is evidenced in the positive and constructive style and tone with which we engage our portfolio loan companies